Life is not fair. Sometimes things get rough. Quitting is easy. Quitting is for p*ssies. Keep F'n Going. The “KEEP F’N GOING” Wristband from 5th Squad serves as a powerful reminder to our veterans and supporters that resilience and victory lie just beyond the challenges we face. Wear this message proudly and know that your purchase helps empower veterans through community, merchandise, and support, making a difference one step at a time. Keep F’n Going.